Have a great website already, or getting started with a new one, but aren’t sure how consumers are going to find you?
Do you feel like you’re in the middle of Kansas, with no roads to your business?
We completely understand. No matter how beautiful, ‘flashy’, or innovative your website may be, if it isn’t optimized for search engines, very few people will find you.
In The U.S. alone, more than 150 million people use the WEB every day. Once online, 80% use a search engine, according to a Harris Interactive Poll. And a Double Click study revealed that 41% of WEB users find brands through search.
According to the September, 2006 Nielson/Net Ratings 69.3% of the US population are internet users and the usage growth is up 112% since 2000. More than one billion people world wide are internet users.
91 million searches are performed each day on Google, 60 million per day on Yahoo and 28 million per day on MSN.
40% of search engine users 25-44 years old believe companies that show up in the top search results are more prominent than those that don’t.
The average cost per lead for Search Marketing is $.45, Yellow Pages at $1.18, and $9.94 for Direct Mail.
Why shouldn't you be utilizing this powerful marketing channel?
Search Engine Optimization Includes:
A. Determine priority of services, target audiences, and target geography.
B. Research your top 3 competitors as it relates to search engine performance
C. Page Index Check across the top 3 search engines
D. Link Popularity comparison to competitor sites
E. Current Site Traffic review
F. Keyword research
G. Optimization recommendations and implementations
H. Submit to major search engines
and major directories
I. Create baseline report showing your rankings for the optimized keywords/phrases on the top search engines
Monthly Marketing:
A. Implement modifications monthly to improve search rankings (e.g. link building, additional optimization, etc.)
B. Monthly Ranking report for to show search rankings for optimized keywords on major search engines (compares to previous month)
