Why the heck do I need a website?
Advertising Benefits:
Cost. Once your website is completed and is on the Internet. It will remain there for as long as you want. There is very little cost involved to keep it updated. Now think about the ads that you might run in magazines of the yellow Pages. A tiny corner hidden away in the back of a magazine can cost you about a $1000.00 or much more. And you have to pay this price every time you want to re-run the ad in the magazine. There is no re-running fee for a website design and development! It should be noted that newspapers and magazines are laying off 100’s of people because their advertising revenue from businesses are shrinking drastically. All the businesses are taking their advertising budget to the internet and advertising on their own and others’ websites. It is time for a small business like yours to own your own share of the Internet world and start advertising for a fraction of the cost for running ads in newspapers and radios.
A professional looking website gives your small business an instant and recognizable company image. When your customers visit your site, they immediately get a sense of the professionalism, business ethic, customer service that you provide. It is a great tool to reach millions of people and offer them your service.
Whenever you need to add products to your site, news item, or the great news about the latest in service offerings provided by your company or anything else that your customer needs to know, it can be done very easily.
Complete details of your product and/or service can be listed on your small business website. A magazine ad, a TV ad, or a radio ad cannot do for you what your website can do: Your customers have all the information that they need at their fingertips, all the information they need to make a decision. Studies show that product details that are vague or incomplete send buyers in the opposite direction – all the way to your competitor’s website!
Product information of this caliber allows your customers to determine which of your products is most suitable for them. Happy customers equal higher sales. You win, all round!

Practical Benefits: Even The Yellow Pages has a website!
Your potential customers need to find you easily. Yes, you can advertise on The Yellow Pages and list your phone number, but it does not beat the convenience of the information contained in a website. Did you know even The Yellow Pages has a website! The Yellow Pages knows that customers go to the Internet to find phone numbers. It seems more and more people are using the Internet to contact businesses than they are using The Yellow Pages! A professional website can use photographs, maps and step-by-step instructions showing the location of your business. You can even include an attractive photograph of the building or your staff, to project a friendly, successful, and professional image. All this without extra cost for adding pictures or 1 or 100 more lines!
Your website comes with an online mailing form so that your potential clients can contact you with any questions or quotation requests with the click of a button. Like you, your customers like the convenience of ease of use, so don’t get left behind because your clients may think picking up the phone or coming in to ask questions is just too much hard work, or maybe they are a little shy to approach you before getting to know you.
As you have experienced it is crucial to connect with your clients personally, and these days, Internet business relationships are accepted as being a normal part of the small business world. Don’t hesitate to take advantage of this great business opportunity.

Technical Support
If your business provides operator’s manuals, service manuals or handles many customer questions, you can make these available online. This means less paper, fewer administrative staff, mailing fees, and time spent answering customer concerns. A website saves you more time and more money by making your business more efficient!
All your customer complaints and questions can be handled by your website too and getting the exact information from your clients this way makes it impossible to misunderstand or misinterpret the exact nature of the complaint. When you use your website to read customer questions or complaints, you can make faster responses, which results in outstanding, targeted customer service. Your customers will also use your website to send your positive feedback!