Market To The Nose

Are you thinking of a new way to market to your clients? So far we have been inundated with visual marketing. However, with the advent of ipods and TiVos marketeers are having to find new ways of marketing to the public. There is the Internet marketing, like we do: building custom websites, eNewsletters, Blogs, optimizing websites with advanced Search Engine Optimization. All this is excellent techniques if you want to grow your online business, but what if you have a retail store, what are you going to do besides the must have Online Marketing? Yes, create brochures and mailers, but have you thought of the other sensory organ? No, not the ear. How about your proboscis? Yes, the good old nose!

Have you ever stopped and wondered how much smells effect you? Well, apparently it can effect your bottom line as well. Thanks to an excellent post by one of our clients, Ready To Evolve
we came upon this article in the LA TIMES "Sniff and Spend". Read on to see what experts have to say!