eNewsletters that Get Read!

eNewsletters have become an Internet Marketing tool that almost all small business owners take advantage of: they're cheap to produce, you can track your results, you can easily direct readers to buy something at the click of a button, and it's easy. So, why is it so hard not to have an eNewsletter that won't be deleted or marked as Spam? Well, below I've given some quick tips on how to by-pass the Junk Mail folder, and go straight to the "Must Read" folder.

-First, make it interesting with color and photos.
-Second, make it easy to read with bullet points, headlines and small paragraphs
-Third, don't just write about you, but give some information that your readers care about. For instance, if you're a photographer, have a link to a short video on how to hold your camera correctly.
-Fourth, pay attention to subject lines. Announce who you are, and what the reader can expect to find in the eNewsletter. An example would be "Blaze Interactive :: Make eNewsletters Stand Out!"
-Lastly, make it short. We don't have a lot of time these days to read emails, as often our email box is full. If at first glance it looks like a novel, often people will just ignore it; yet if it's too short, it will look like spam and the email program will automatically send it to the Junk Mail box. In order to avoid this, have more text than there are pictures, and use the feature in your email database prgram to check the email for your possible score on the Spam chart.

So, remember, keep it short, sweet and pretty and you'll have it made.
If you need help in creating your eNewsletter, or don't want the hassle finding pictures or upkeeping your database, give me a call (949.249.4952) and we can help you out!

To Your Internet Marketing Small Business Success!
Rachel Pradhan
Blaze Interactive
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